05F707AE0DD5B77E1C3EACC8C3384CA2 On Instagram, Community Shopping offers access to user content for brands

On Instagram, Community Shopping offers access to user content for brands

Instagram is stepping up a gear for brands selling their products on its platform. This time around, the social network is launching a feature called Community Shopping. The goal is to provide brands with a new way to promote their products on Instagram Shopping using user-generated content.

On Instagram, Community Shopping offers access to user content for brands

The tool is currently only available in France, UK, Italy, and Spain. However, you can find this tool in other countries very soon. Instagram is coming up with many features. Recently, started offering its lite version to basic smartphones in 170 countries.

A new Instagram tool to share user content

If businesses have a habit of using their own content to promote their products, that could change. Community Shopping allows content created by members of a brand's community to be used to supplement information about one of its products.

For example, if a customer wears a T-shirt of a certain brand and he identifies it, the brand can be using a button available under the post, ask if it can use his photo. If he accepts, the image will be associated with the tee-shirt in question existing in his catalog on Instagram.

Community Shopping will allow potential customers to better project themselves through the photos of other users. It's going to be easier for an Instagram user to imagine the style or quality of an item of clothing, for example, and decide whether or not to buy it.

Instagram is once again going the extra mile for businesses using its platform, providing another way for them to showcase themselves. While it was already possible to make purchases on Reels, the social network continues to capitalize on e-commerce with this new functionality.

According to the platform, it would allow brands to promote their products in a more authentic way, as with the more or less disguised ads tested in Reels. New tools that will potentially increase sales.

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