05F707AE0DD5B77E1C3EACC8C3384CA2 Disney+ Offers a Cheaper Subscription With Ads

Disney+ Offers a Cheaper Subscription With Ads

From the end of 2022, Disney+ will provide a lower-cost subscription. The addition of advertisements will help to fund this new bundle. Netflix's main competitor strategy is that by implementing this new offer, it would be able to enhance income and subscriber growth.

Disney+ Offers a Cheaper Subscription With Ads

Since its inception in November 2019, Disney+ has been a huge hit all around the world. The American streaming service has 129.8 million subscribers thanks to a diverse collection that is routinely updated with exclusive content. Popular series like The Mandalorian, Loki, Star Wars, and The Book of Boba Fett have contributed to this success.

Surprisingly, the video-on-demand service has no plans to stop there. Disney + is adamant about dethroning Netflix, the current streaming leader with more than 200 million customers globally. Disney+ aims to reach 230 million subscribers by 2024.

A Partially Ad-Supported Subscription for Disney+, Officially Announced

As expected, Disney+ is releasing a lower-cost subscription in the United States. The group claimed in a news release that it would be available to all American Internet users by the end of 2022.

"Advertisers have been begging for the opportunity to be a part of Disney+ since its introduction," says Rita Ferro, Disney's head of advertising. The advertising is expected to be placed between episodes of a series or possibly immediately in the platform's interface. With this significant strategic shift, Disney+ is following in the footsteps of rival VOD providers such as WarnerMedia, NBCUniversal, Discovery, and Paramount Global.

In 2023, Disney+ Plans an International Launch

With this package, Disney intends to increase its revenue and cover the high production costs of its films and shows. By 2024, more than $8 billion will have been invested annually in the creation of Disney+ content. This subscription is offered as the organization's response to a slowdown in subscriber growth.

After a meteoric rise fueled by the health-care crisis' containment efforts, Disney+ is attracting fewer and fewer Internet users. This is also true of Netflix, its main competitor. For its part, the streaming leader has introduced a lower-cost subscription that is exclusively available on smartphones in underdeveloped nations, such as India.

The low-cost Disney+ service will expand to other nations next year. For the time being, the group hasn't revealed the cost of this new subscription. We'll keep you updated on the next Disney+ bundle as soon as feasible. While you wait for additional details, feel free to share your thoughts on the service's plan in the comments section below.

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